- PPC Advertising
Lexora Legal Group
Industry
Legal
Role
Paid Media Management
Skills
Google Ads, Google Analytics
- Overview
Problem Statement
The legal firm was facing difficulty generating consistent, high-quality leads through Google Ads. Rising competition had increased cost-per-click, while poorly targeted keywords attracted irrelevant traffic. Campaigns lacked proper segmentation by practice area, and conversion tracking was not accurately measuring lead quality. As a digital marketing agency, the primary challenge was to reduce wasted spend, improve lead relevance, and deliver measurable ROI within strict legal advertising compliance.
Key Challenges:
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High cost per click
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Low-quality leads
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Poor keyword intent
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Weak campaign structure
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Limited performance visibility
- Solution
Our Approach
We implemented a data-driven paid media strategy focused on high-intent legal searches and localized targeting. Campaigns were restructured by service type, supported by compelling ad copy and optimized landing pages. Advanced conversion tracking and continuous optimization allowed us, as a digital marketing company, to control costs, improve Quality Scores, and consistently scale qualified legal inquiries.
Key Actions:
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Intent-focused keyword research
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Practice-area campaign structuring
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Geo-targeted advertising
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Conversion tracking setup
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Ongoing performance optimization
- Process
Our Process
01
Research & Planning
We analyzed legal search behavior, competitor activity, and high-value practice areas. Keyword research focused on strong commercial intent while filtering out low-quality traffic. Geographic targeting and ad scheduling were planned to reach potential clients at decision-making moments.
02
Campaign Execution
Highly targeted Google Ads campaigns were launched with structured ad groups, compelling copy, and compliant messaging. Landing pages were aligned with ad intent to improve Quality Scores, user experience, and conversion rates while maintaining legal advertising standards.
03
Optimization & Scaling
We continuously monitored performance metrics, optimized bids, paused underperforming keywords, and scaled high-converting campaigns. Regular reporting and data-driven refinements helped maximize ROI while steadily increasing qualified legal leads.
- Results
What We achieved
52%
Reduction in Cost Per Lead
44%
Improvement in Conversion Rate
31%
Reduction in Wasted Ad Spend
3.6x
Return on Ad Spend (ROAS)
- Portfolio
