- Search Engine Optimization (SEO)
RankEdge Solutions
Industry
Professional Services
Role
SEO Management
Skills
GA4. Google Search Console , SEMrush
- Overview
Problem Statement
The client was struggling to achieve consistent organic visibility and qualified traffic despite offering strong services. Their website had technical SEO issues, poorly optimized content, and weak keyword targeting, resulting in low rankings and minimal organic leads. As a digital marketing agency, the challenge was to improve search performance, increase relevant traffic, and build long-term organic growth without relying heavily on paid advertising.
Key Challenges:
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Low keyword rankings
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Poor organic traffic growth
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Technical SEO issues
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Weak content optimization
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Low conversion from organic users
- Solution
Our Approach
We implemented a structured SEO strategy focusing on technical optimization, high-intent keyword targeting, and content improvements. As a digital marketing company, we optimized site architecture, improved page speed, and aligned content with user search intent. Continuous performance tracking and data-driven refinements helped improve visibility, drive qualified organic traffic, and establish sustainable search engine growth.
Key Actions:
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Technical SEO fixes
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Keyword research and mapping
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On-page optimization
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Content enhancement
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Ongoing SEO monitoring
- Process
Our Process
01
SEO Audit & Research
We conducted a comprehensive SEO audit to identify technical issues, content gaps, and keyword opportunities. Competitor analysis and search intent research helped define a clear roadmap for improving rankings and targeting high-value organic searches.
02
On-Page Optimization
We optimized website pages with targeted keywords, improved internal linking, refined meta elements, and enhanced content quality. Technical fixes and UX improvements ensured better crawlability, higher engagement, and stronger search engine relevance.
03
Tracking & Growth
We monitored keyword performance, traffic trends, and conversions using analytics tools. Continuous optimization, content updates, and performance reviews allowed us to scale organic visibility and maintain long-term SEO growth.
- Results
What We achieved
68%
Increase in Organic Traffic
54%
Improvement in Organic Conversions
68%
Growth in Keyword Rankings
4.1x
Return on SEO Investment
- Portfolio
